Our Story

Inovatec was founded in 2006 in Vancouver, Canada by experienced lenders who wanted a better automated lending process for customers across North America. We couldn’t find one, so we built our own and shared it with customers. Every day since then, we’ve stayed true to our mission: enabling lenders to efficiently grow their business.

That passionate focus is the driving force behind our industry-leading Direct, LOS, and LMS solutions.


Driving the evolution of lending


Enabling lenders to efficiently grow their business

Who We Serve


Power sports
Consumer finance
Home improvement


Credit unions
Finance companies



The Inovatec Approach

Our deep expertise in lending operations is at the heart of our approach. It drives industry leadership across our full suite of products. It also powers a culture focused on client success.


Configurable end-to-end solutions

Our solutions embed industry best practices at each step of the loan life cycle, and they enable powerful configurability to drive superior results.


Responsive, client-focused culture

We’re expert at getting you from deployment to ongoing success. And we work with our leading industry partners to deliver new solutions that optimize your business.


Experts in lending operations since 2006

We’re a company of operators. Since 2006, we’ve put our expertise to work helping banks, credit unions, OEMs, and other leading lenders grow their businesses.

How it Works: The Inovatec Solution Flow

Inovatec’s optimized suite of end-to-end solutions embeds best practices at each step of the loan life cycle, from application submission to loan origination and servicing. And our solutions easily connect to all third-party portals and LMS systems.

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“When we started off as consultants in 2006, we realized very quickly that the product we wanted to recommend to our clients wasn’t out there. So we created and perfected our own. We’re excited to see that today, our Direct, LOS, and LMS solutions are the products that are leading the industry.”

Vlad Kovacevic, Founder & CEO

Inovatec by the Numbers


year established




leading clients in North America

Our Values

Make Sound Decisions

We put ourselves in our clients’ shoes, always ensuring we have the right facts and focus on solving the right problems.

Get Better Every Day

With our growth mindset and positive attitude, we apply our passion for innovation not just to our products, but also to ourselves.

Find a Way

No matter the challenge, we overcome hurdles, find solutions, and uphold commitments to consistently exceed expectations.

We Before Me

Our collaborative spirit pushes us to act without ego, to communicate openly and honestly, and to win as a team.

Our Leadership Team

Vlad Kovacevic
Founder & CEO

Danijela Kovacevic
Founder & COO

Samuel Heath
Chief Revenue Officer

Mario Rea
Chief Information Officer

Amy Harada Bradley
VP Finance

Veljko Velickovic
Head of Solution Delivery

Paul Harder
Chief Product Officer