Our Story
Inovatec was founded in 2006 in Vancouver, Canada by deeply experienced lenders who wanted a better automated lending process for customers across North America. We couldn’t find one, so we built our own and shared it with customers. Every day since then, we’ve stayed true to our mission: enabling lenders to efficiently book and manage more deals in a responsible, transparent way. That passionate focus is the driving force behind our industry-leading Direct, LOS, and LMS solutions.
Who We Serve
Verticals
Automotive
Equipment
Power sports
Consumer finance
Home improvement
Lenders
Banks
Credit unions
Finance companies
OEMs
Channels
Online
Brokers
Dealers
The Inovatec Approach
We take the time to understand your needs and goals. Then we co-create tailored solutions that wow your team and delight your customers.
1
True partners with proven results
We’re a company of operators. We’ve used our lived experience to help our partners grow their businesses since 2006.
2
We make technology work for you
Our solutions are built on a modern SaaS platform, so they can adapt to your business and evolve with your needs.
3
Helping your business evolve
We keep you up to date with the latest ideas and trends, helping you to grow your business as lending evolves.
4
Friction fighter team
We take care of your people and the details to ensure you get the most out of our systems. We’re flexible, reliable, and accessible.

“When we started off as consultants in 2006, we realized very quickly that the product we wanted to recommend to our clients wasn’t out there. So we created and perfected our own. We’re excited to see that today, our Direct, LOS, and LMS solutions are the products that are leading the industry.”
Vlad Kovacevic, Founder & CEO
Inovatec by the Numbers
2006
year established
175+
Employees
50+
leading clients in North America
Our Leadership Team

Vlad Kovacevic
Founder & CEO

Danijela Kovacevic
Founder & COO

Samuel Heath
Chief Revenue Officer

Mario Rea
VP Enterprise Infrastructure

Amy Harada Bradley
VP Finance