Inovatec Direct Consumer

Attract new customers, and generate more loans from your existing customers, with our industry-leading portal.

With the Inovatec Direct portal, it’s easy to build a seamless vehicle financing application experience directly into your existing digital channels.

Unlock new opportunities for your lending business and deliver added value to existing customers.

Instant Pre-Qualification

Allow consumers to get pre-qualified for financing directly from the portal with integrating credit soft-pull and vehicle valuation.

Seamless Web Experience

Inovatec Direct Consumer integrates into your website as an iframe with single sign-on (SSO) support, delivering a seamless experience to your customers.

Branded Look and Feel

Our customizable front-end with drag-and-drop form creation enables a tailored and fully branded user experience.

How Inovatec Direct Consumer Works

Inovatec Direct offers best-in-class automations and integrations, and it connects seamlessly with loan management systems.

Explore Inovatec’s Direct Consumer Integrations



Standard Documents

Identity Validation

Credit Bureau (Hard Pull & Soft Pull)


Texting Communication

A Wide Range of Use Cases

Take advantage of new avenues to accelerate the growth of your lending business.

Direct Financing

Generate financing applications directly from your existing digital channels, driving additional volume and enabling greater flexibility for your customers.

Pre-Qualification Programs

Easily configure workflows without having to file an IT ticket


Unlock additional business from existing customers who have vehicle loans with third-party lenders. Inovatec makes it easy for those customers to refinance their loans with you.

Title Loans

Inovatec Direct Consumer features full support for title loans, opening up another revenue stream by helping you serve price-sensitive customers.

Client Showcase: Yamaha

An end-to-end solution focused on improving the customer journey:

  • Direct Consumer allows shoppers to apply for financing directly on website, from any product page
  • Capture abandoned applications as leads with multi-page forms that allow incremental capture of information
  • Direct Dealer allows dealers to seamlessly pick up application as either a lead or a fully-approved application
  • Full integration with Inovatec LOS & LMS on back-end
  • Solution supports any type of asset, including motorcycles, boats, snowmobiles, musical instruments, etc.

Client Showcase: Coast Capital Credit Union

By deploying our end-to-end solution, Coast Capital grew a direct lending business that doubled the size of auto lending:

  • Direct Consumer Portal allows customers to apply for car loans conveniently through Coast Capital’s website.
  • The integration allowed Coast Capital to double its loan application in the auto lending business without additional marketing efforts.
  • The Direct Consumer Portal seamlessly integrates with the back-end loan origination system (LOS), providing full support for both loans and leases.
Bob Metodiev

Business Development & Sales

Brendon Aleski

U.S Sales Director

Ioana Morariu

Canada Sales Director

Our Other Solutions